Young and modern restaurant brand identity

This project involved developing a comprehensive brand identity, including various print designs, for the second restaurant of Station183, called 183StreetBites, in Linz.

Challenge

The challenge was to create a secondary brand identity for Station183 that complements the original brand while maintaining a unique touch. The new branding needed to convey the faster, more dynamic nature of the to-go concept

Goal

The objective was to establish a sub-brand of Station183 that facilitates seamless market entry. The store design needed to align with the branding, presenting a cohesive, youthful, and modern appearance.

Solution

To achieve this, we developed a distinctive yet complementary brand identity for 183StreetBites. The branding highlighted the quick-service aspect through vibrant colors and dynamic typography. We designed various print materials, including menus, packaging, and promotional items, ensuring all elements reflected the energetic and modern vibe of the to-go concept. Additionally, the store interior was designed to harmonize with the branding, featuring contemporary decor and efficient layouts to enhance the customer experience.

Gallery